Check out this fun campaign for Sun Drop soda where fans shake their stuff for a chance to be in a commercial. Its a clever idea to generate social content for a contest and draw attention to their product. I just watched the commercial and then was checking out the site soon after. The spot was done by Hypedesigns . The functionality of the build is pretty cool as they combined some interesting off the shelf apps to help create the experience. The concept seems to be what allot brands are going for and this type of campaign could be easily set up. Take a look at the Gallery and a sample of a Users Video Page. Some of the apps used are RevImage for the video contest logic and Cooliris for the menus. Take it for a spin and maybe even submit your own drop it like its hot video to invite your friends to be your fan and we will see you on TV.