Jeremy Clough

So have I told you that being a creative director is a really fun job? Its great actually. Its not fun all the time though. You can be met with allot of rejection. You struggle sometimes to get your ideas across and when you see them actually fly its very rewarding. In my line of work you try to envision your creative as helping to spread fun into a space, solve a problem and generate positive buzz. You need to be inventive on how you get the word out for it to be effective and genuine. Lately I have been thinking about online media and I have thinking more about our own company stories and the idea for a new vehicle emerged.

More and more its about those back story projects that have the longevity you look for and they tend to build the most interest and create positive awareness. Its whats happening in the real world that can effluence what we do and what choose to do online. For instance instead of me thinking of a new marketing tool to help promote the company I thought lets create company transportation (I might have stolen idea from Mike Jessick a Pie IA) and tell that story online!

Introducing P-ride. A fun low cost mobile brand vehicle that lets your co-workers enjoy free transportation during office hours. The P is for Piehead and the ride for fun. This fun sporty classic ride gets 150 miles per gallon and comes in a bunch of on branded colors. John Corsi is longtime Piehead Art Director who influenced the creation of this one of kind mobile concept.

The idea is simple. Give back to the team and build brand awareness for Piehead all while helping the planet and its people.
John Corsi

That’s a pretty crazy statement.

Now we have the fun of pitching the concept to the powers that be at Piehead that this Pride Ride is a good idea. We can paint a good case that it boosts moral and is a simple low cost feel good advertising tool. This ride has a place for a iPad plus a portable Wi-Fi Hotspot and a 100 WATT powersource for charging your phone. Its also perfect for trade show eye candy. It turns the heads of any passer by!

Project: P-ride / Advertising Vehicle Concept
Approximate Total Cost: $1330
(iPad, gas and engine oil not included in price)

Details:
Hot Shoe Racer Motorized Bicycle from Spookytooth Cycles $660.00
Springer 26″ Fork with Cantilever Bosses $70
Imperial Board Tracker Gas Tank $150.00
Black Bullet Light $30
Schwalbe Fat Frank 26″ x 2.35″ White Tires $70
26-27″, Speedometer $20
Reelight SL120 Light Set $50
iPad Stand (iPad not Included) $20
Wood-rack $45
Duracell Powersource Mobile 100 $64.99
Paint $150

I’ll keep you posted to see if this thing takes flight.